At Onowa Beauty B.V., we believe true beauty begins within. Our products don’t just enhance — they center, soften, and empower. Through minimalist rituals like the Morning Makeup Moment, we offer a daily pause in a fast-paced world.
Now, we invite you to become part of our journey.
By investing in Onowa, you’re backing more than clean cosmetics. You’re helping shape a future where luxury meets purpose — where self-love, sustainability, and calm are part of every routine.
Join us. Let’s grow something meaningful, beautifully.
JOIN US NOW!
A short explanation.
A bond is a loan you provide to our company, in exchange for a fixed interest rate. At maturity, you get your principal back plus the interest earned.
With Onowa bonds:
Interest begins 9 months after your investment
Principal repayment begins after 12 months, distributed quarterly over 3 years
You enjoy steady returns while we reinvest in growth.
U investeert voor 3 jaar in Onowa Beauty BV
Hierover ontvangt u 5% rente op jaarbasis
Per kwartaal ontvangt u rente en aflossing
Eerste jaar aflossingsvrij
Meedoen vanaf € 1.000
U investeert voor 3 jaar in Onowa Beauty BV
Hierover ontvangt u 6% rente op jaarbasis
Per kwartaal ontvangt u rente en aflossing
Eerste jaar aflossingsvrij
Meedoen vanaf € 5.000
U investeert voor 3 jaar in Onowa Beauty BV
Hierover ontvangt u 7% rente op jaarbasis
Per kwartaal ontvangt u rente en aflossing
Eerste jaar aflossingsvrij
Meedoen vanaf € 10.000
BEGIN TODAY WITH YOUR INVESTMENT
At Onowa Beauty, we redefine beauty as a daily act of self-love through simple, intentional moments that help individuals slow down, reconnect, and step into their day with calm confidence.
Through our signature Morning Makeup Moment, we offer a 3-minute ritual that blends beauty with emotional well-being. With just three clean, refillable products.
Lipstick, blush, and mascara: We invite you to pause, breathe, and reconnect with yourself.
Every formula is designed to enhance your natural features while supporting your inner balance. No heavy tutorials, no filters. Just an artistic design, thoughtful ingredients, and a return to what really matters: you.
At Onowa, beauty is a daily act of self-love. Through our signature 3‑minute “Makeup Meditation Moment” with just lipstick, blush, and mascara ... we help you slow down, reconnect, and step into your day with calm confidence.
Formulated for simplicity and presence, our products enhance your natural beauty, without filters or tutorials.
BEGIN TODAY WITH YOUR INVESTMENT
Beauty that feels at ease
Onowa Beauty began with a simple but powerful question:
"What if your morning makeup routine could be more than just a hasty task?" "What if it could be a moment of conscious self-love?"
Founded by Erik van Hulten, a seasoned makeup artist, Onowa was born from a deep desire to slow down in a fast-paced world. In a beauty industry driven by perfection and pressure, we chose a different path—one of presence, authenticity, and self-love.
Every product we create reflects that purpose. Clean, refillable, and consciously designed. Onowa Beauty is beauty that empowers from the inside out. We’re here to remind you that you are already enough, and that your daily rituals can be an act of self-respect, not just self-care.
80% of your funding:
Our first goal is to fund the production of Onowa Beauty’s debut products: three high-end lipsticks, crafted with care in Italy.
These lipsticks are the heart of our Morning Makeup Moment.
20% of your funding:
To fund the marketing engine behind Onowa’s first lipstick release. Covering influencer campaigns, social media, PR, and content creation to ensure a successful sell-through of our first production round.
All surplus after funding the first production:
To fund the production of our mascara and blush, completing the Morning Makeup Moment.
And to bring on a dedicated marketing expert who will help scale Onowa’s reach and impact as we grow.
Let’s grow something meaningful, beautifully together
It’s wise to first take the time to understand our company. While investing is not without risk, it generally offers greater financial returns than saving. However, having the right knowledge is essential. The fact that you're seeking information on this website is already a good sign.
You can limit your risk by diversifying your investments. Never invest money you can’t afford to lose. It’s not wise to use your entire savings, as investing always carries some level of risk.
Investing directly in Onowa means more than just numbers on a sheet it means knowing exactly who and what you're supporting. You're not buying into a faceless fund or distant company. You're joining a growing movement with a real founder, a clear purpose, and a brand you can stand behind.
It’s more personal. More meaningful. And more exciting. Because when you invest in Onowa, you’re not just helping us grow, you’re growing with us.
Investment Registration:
You must first register before you can invest. This can be done as a private individual or on behalf of a company.
Payment:
Corporate Bonds can be paid for via iDEAL. If you wish to invest a larger amount, you can make multiple iDEAL payments of €10,000 each. An iDEAL payment is processed and confirmed automatically.
Fully Subscribed:
Once the total amount of the bond loan is reached, its status will change to “Fully Subscribed.” At that point, no further investments can be made. Each investment includes a 14-day reflection period, during which the investor has the right to modify or cancel their registration. The bond loan retains the status “Fully Subscribed” until the reflection period for all registrations has expired.
A prospectus may be exempt from AFM approval if one or more of the following conditions apply:
The offer is directed at fewer than 150 people.
The securities can only be acquired (whether individually or in a bundle) for a value of at least €100,000 per investor.
The offer is made by a non-profit association or organization to achieve its non-commercial objectives.
The nominal value of a security is €100,000 or more.
This also applies to this offering:
The total value of the securities offered is less than €5 million, calculated over a 12-month period.
It's also possible that no approved prospectus is required because the offer is not subject to the prospectus obligation—for example, if the securities are not tradable, or if it involves an offering of participation rights in an open-end investment fund.
Source: AFM
Crowdfunding is a way of raising money by collecting small investments from a large number of people—usually via an online platform. Instead of one large investor, many individuals (the “crowd”) contribute to support a project, product, or company they believe in. In return, they may receive interest, a reward, shares, or simply the satisfaction of helping something meaningful grow.
For an investment offering, a license is usually required, or the company must have a prospectus approved by the AFM. In some cases, exemptions apply and the investment offering does not fall under AFM supervision. This is referred to as an exempt investment.
An investment, for example, is exempt if all investors combined can invest no more than €5 million in total.
Source: AFM
No, a bond loan is not considered crowdfunding.
With crowdfunding, you take out a loan through an intermediary platform that connects lenders and borrowers. A crowdfunding platform is required to conduct an investor test for every consumer investing more than €500.
In this case, you are investing directly in the company. You are granting the company a loan and deciding for yourself how much you want to lend. The terms of the loan can be found in the Information Memorandum.
Under the “Documentation” section on this page, you’ll find the legally required information document submitted to the AFM. It includes details about the risks, securities and guarantees, loan terms, tax treatment, and the current financial status.
As with any investment, there is a risk. In this case, the risk is that Onowa Beauty may not be able to meet the monthly interest or repayment obligations. However, a significant portion of the raised funds (approximately 80%) will be used to build inventory. This means the investment is backed by tangible, sellable products.
As long as Onowa Beauty continues to generate sales, the company is naturally able to meet its bond obligations. While not without risk, the bond is supported by a strong product pipeline and a growing brand.
Yes, the AFM considers it important that you, as a consumer, make a well-informed decision to invest. That’s why we offer a reflection period. This is implemented in two ways:
You must actively confirm that you have read the Information Memorandum before clicking the order button.
You have the right to cancel within 14 days. This can be done through written confirmation. There are no costs associated with this cancellation. If the investment is not canceled within 14 days, it becomes final.
You can log in to your personal investor dashboard via the login button on our website. Once logged in, you’ll be able to view your investments, interest payments, and essential updates.
If you're logging in for the first time, you’ll receive an email with instructions to set your password.
Check your spam or junk folder — sometimes emails end up there by mistake.
Wait a few minutes — it might take a little time for the email to arrive.
Still nothing? Contact us at info@onowa.beauty and we’ll resend your confirmation manually.
Onowa Bonds are not listed on a public exchange and are not freely tradable. However, they can be transferred to another person under certain conditions:
Written agreement between both parties (seller and buyer).
Notification to Onowa Beauty B.V. via email with the new bondholder’s details.
Final approval by Onowa Beauty to update the bondholder registry.
Please consult the Information Memorandum for the full terms and conditions regarding transferability.
We’re happy to help. Just send us an email at info@onowa.beauty, and we’ll get back to you as soon as possible.
You’re also welcome to explore our documentation and FAQ for more details about the investment process.
